The offending tweet has since been deleted.
One Twitter user tweeted out about rushing to his local Walmart to purchase new Pillsbury Cinnamon Rolls with strawberry and cream-flavored icing.
Walmart, tweeting from their official account, responded by saying: "Hey, Paul Walker, click it, or ticket", which is a slogan by America's National Highway Traffic Safety Administration to encourage seat belt use.
In response, Walmart tweeted, "Hey, Paul Walker".
Start the day smarter.
Walker died in a high speed auto accident in Valencia, California, during a break in the filming of Fast & Furious 7 in 2013.
The tweet, which was shared from the company's 1 million-follower account on Thursday, appeared to make light of the late "The Fast and the Furious" actor Paul Walker, who died in a auto crash in 2013.
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According to TMZ, the Walmart social media employee responsible for the tweet was "likely trying to make a "Fast & Furious" reference".
A followup tweet featured a GIF of a wild auto chase, with the caption, "me racin to the nearest Wally World".
Walker was a passenger in a friend's vehicle when it crashed in Santa Clarita, Calif.in November 2013, killing Walker and the driver. Exorbitant speed was a factor in the crash.
"We apologize to Paul Walker's family, friends and fans".
In a statement to USA TODAY, Walmart acknowledged that the tweet about Walker was "posted in poor judgement", adding that it "has been removed".
The phrase "click it or ticket" came from a U.S. campaign to encourage seat belt use launched in 2002, while the "Hey Paul Walker" part was a line from the sitcom Workaholics.
The California native starred in the "Fast and Furious" movies as Brian O'Conner opposite Diesel.