After a long period of silence, Xiaomi India announced today it's spinning off POCO into an independent sub-brand. The company has revealed that its sub-brand Poco has now become an independent brand in India.
In 2018, Xiaomi launched its super-successful POCO F1 phone in India.
Rest assured, this move will give Poco more authority over its products as it now has its own team and moves on to market strategy. POCO F1 is an extremely popular phone for all user groups and will remain a top contender in its category in 2020.
A Xiaomi spokesperson confirmed to TechCrunch that POCO is now an independent company but did not share how it would be structured. We feel the time is right to let POCO operate on its own. The brand launched its first smartphone in the form of Poco F1, which received critical acclaim. Several people claimed that Poco is dead and won't be back.
Not to miss, when there came the rumors about Poco's discontinuation, Xiaomi India Head of Marketing Anuj Sharma also stated that Poco will continue to make smartphones, hinting that Poco F2 will eventually come out. Though he didn't specify the features of the upcoming Poco device, he did confirm that the phone will have high-end specifications.
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That sounds like an explanation.
If there's one thing Xiaomi has been in the news for a year, it's the next-generation Poco smartphone called the Poco F2. Xiaomi needed POCO because its Mi and Redmi smartphone brands are known for their mid-range and low-tier smartphones.
In our recent Xiaomi's earnings coverage, we noted that Chinese electronics giant was struggling to expand its internet services business as it attempts to cut reliance on its gadgets empire.