Facebook has changed its platforms' terms of service in the past, but introducing ads on WhatsApp would have required a formal notification of users, creating a potential public-relations problem for Facebook.
The plan of introducing ads in the instant messaging service was the main reason why the creators of the application, Jan Koum, and Brian Acton parted their ways from the company.
The report claims that Facebook has ditched its plan to sell ads in WhatsApp, something that reportedly included the disbanding of the team that was tasked with integrating the ads.
The sources added that the WhatsApp code the team had been working on for the feature was deleted.
China posts weakest growth in 29 years as United States trade war bites
By 2020, China has said that it aims to double the per capita income of its urban and rural residents from 2010 levels. Industrial output grew 6.9pc from a year earlier, the strongest pace in nine months, while retail sales rose 8.0pc.
Christopher Tolkien, the son of J R R Tolkien, dies aged 95
Survivors include his wife, Baillie Tolkien; his sister, Priscilla; and three children, Simon, Adam and Rachel. Christopher is also known for his criticism of Peter Jackson's film adaptation of The Lord of the Rings .
POCO isn’t dead; to soon make a comeback as an independent brand
If there's one thing Xiaomi has been in the news for a year, it's the next-generation Poco smartphone called the Poco F2. Xiaomi needed POCO because its Mi and Redmi smartphone brands are known for their mid-range and low-tier smartphones.
Before the acquisition, WhatsApp was initially a paid-for app and later transitioned to a $0.99 annual subscription service.
Since Facebook acquired WhatsApp in 2014, multiple reports have surfaced about possible plans to monetise the platform. But The Wall Street Journal reports that Facebook is moving away from monetizing WhatsApp, at least for now. If Facebook does decide to place ads on WhatsApp, it will have to make sure that all users are alerted. The pair saw this as a way to get Facebook embroiled in a public relations issue if it ever made a decision to sell advertising on the messaging service. The pair had done so well and were in such a hurry to leave that they left a combined $1.3 billion in deferred compensation on the table.
It was reported a year ago that Facebook was getting ready to introduce ads as part of the "Status" feature on WhatsApp, similar to how ads are shown in-between Instagram Stories, but it looks like that won't be happening. In a later interview with Forbes, Acton revealed that he had clashed with Facebook COO Sheryl Sandberg over monetizing the app, and left in protest. Facebook Messenger was on top followed by Snapchap.