The Holden Commodore is no more.
Holden boss Kristian Aquilina stated that the decision to send the Commodore off to the great skidpan in the sky was not an easy one, given the rich history and heritage the vehicle has with Australian roads: "The decision to retire the Commodore nameplate has not been taken lightly by those who understand and acknowledge its proud heritage".
The Commodore has been a staple of Australian motoring for more than 40 years, the family four-door locally produced for the majority of its lifetime.
Holden over the decades has consistently been among the top three most popular brands in Australia but with the end of local production of the Commodore, the brand has dropped outside of the top ten.
It holds a special place in Wheels history too, being the old model to win our esteemed vehicle of the Year trophy five times (1978, '88, '93, '97, '06).
Though once an automotive giant, dwindling sales in recent years have put the beloved large sedan under increasing scrutiny from company bosses.
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"The decision to retire the Commodore nameplate has not been taken lightly by those who understand and acknowledge its proud heritage."
The news caps off a turbulent time for Holden.
Holden has announced that is has elected to retire the ZB Commodore in 2020.
In 1998, at the peak of its power, Australians bought 217,882 new Commodore vehicles.
The vehicle - which was Australia's best-selling auto for 15 years - will be "retired" and phased out next year, alongside the Astra, with the vehicles to diminish in availability from 2020, with already-existing stocks to continue to be sold.
Rather than let it go out with a blaze of glory, however, GM then chose to import a rebadged version of the front-wheel-drive Opel Insignia and the result has been a sales disaster, with GM expecting to shift just over 8000 units this year. "That's where the action is and that's where we are going to play", Mr Aquilina said.
Existing Commodore and Astra customers can be assured that Holden will continue to back warranty and roadside assistance commitments, with spare parts supply guaranteed well into the future.