This implies that they are focusing mainly on Google's monetising activities.
It broadly covers data related to markets including local search services, online advertising, online ad targeting services, login services and web browsers, Reuters reported over the weekend, citing an unidentified document.
'For a data intensive companies like FB we would urge regulators and legislators not to be trapped by analog parallels which don't apply to the digital world, ' he said. Other cases included a 2017 investigation into Google Shopping, and an anticompetitive practices case in 2018.
It is not just Google which is coming under the scrutiny of the European Commission - the European antitrust regulator have announced that they are also looking into the data collection practices of Facebook.
This follows numerous issues with the internet giant, including a fine issued by the commission in March for €1.49bn, which was given to Google for policies that blocked rival advertisers on its service between 2006 and 2016. "The preliminary investigation is ongoing", an European Union regulator told Reuters in an email. Google is appealing most of these fines and decisions, though the fines have had little impact on Google's revenue or share price.
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It was the EU's third fine against Google in three years and brought the company's total bill to 8.2 billion euros ($9 billion) following nearly a decade of investigations into its shopping practices, Android rules and advertising dominance.
In response, Google has stated that they are only using the data to improve its services.
Google said its measures had proved effective and were sending traffic to third-party merchants. "These investigations concern the way data is gathered, processed, used and monetized including for advertising purposes".
'We will continue to engage with the Commission and others on this important discussion for our industry'.
Dr. Robert Epstein, senior research psychologist at the American Institute for Behavioral Research and Technology, told The Epoch Times in a previous interview that Google's power needs to be curtailed in three main areas: surveillance, censorship, and manipulation.