New Zealand's most successful rugby side, the Crusaders, have chose to keep their name - after a review that began when 51 people died in the Christchurch mosque attacks.
The club said: "It was decided that no name better represented the club's commitment to living its values - crusading for social improvement and inclusiveness, and crusading with heart for our community and for each other".
"The imagery we had been utilizing, with its nod to Christchurch's English heritage, didn't successfully painting the area we signify or who we're as a workforce", Crusaders chief govt Colin Mansbridge stated.
After a lengthy process, the Crusaders Super Rugby franchise have chose to stick with their current name for the foreseeable future.
Also tied to the new brand is the Maori whakatauki [saying] "ma pango, ma whero, ka oti te mahi" which translates to "with red and black, the work is complete".
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The review was initiated to determine if they retained the name into the 2021 season, when Super Rugby is being reduced to 14 teams and a new broadcasting agreement takes effect.
They are based in Christchurch and represent the upper part of New Zealand's south island. With the attacks taking place in the hometown of the Crusaders their name, taken from the series of religious wars in western Asia and Europe initiated, supported and sometimes directed by the Roman Catholic Church between the 11th and the 17th century.
It did capture the Jerusalem and several sites thought to have been locations of biblical stories.
That logo was dropped after the March 15 Christchurch mosque shootings, with the franchise opting to distance itself from the connection to the Crusades between Muslims and Christians which spanned from the 1000s to 1600s.
Fifty-one people were killed and dozens injured. The trial for the suspect has been set for four Might subsequent yr.
It additionally ended the follow of getting sword-wielding knights using on horseback into the stadium earlier than matches.