They own the "idea" of the banana. Comprised of a real banana affixed to the wall with a piece of duct tape, this new work is no different than Cattelan's hyper-realistic sculptures lampooning popular culture and offer a wry commentary on society, power, and authority.
Luckily for the buyer, the artwork has a certificate of authenticity that enables replacement of the banana.
He approached Cattelan's installation "Comedian" at Art Basel in Miami Beach, which is a banana duct-taped to a wall and labelled "art" and simply ate it, calling this performance "Hungry Artist". Datuna, a Georgian-American artist based in NY, posted video of himself eating the banana on social media, saying it was a work of performance art titled Hungry Artist. "I love Maurizio Cattelan artwork and I really love this installation", he added.
David Datuna - described in The New York Times as a N.Y. -based performance artist - uploaded a video to his Instagram page on Saturday, showing him taking the banana off the wall - duct tape still attached - and eating it.
The price tag of Cattelan's work has spurred viral online criticism of wealth inequality and materialism. If Datuna had eaten a certificate of authenticity, that might have been a different story.
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Remember that viral story about a banana duck taped to a wall worth United States dollars $120,000?
Further videos capture a crowd gathering while Datuna deals with gallery staff.
According to a press statement from Galerie Perrotin, the artist first came up with the idea a year ago.
A spokesman for Miami Beach police told NBC News that the agency has not crossed paths with the performance artist.
In September, Cattelan also made headlines when his piece "America" - an 18-carat gold toilet valued at approximately $1.25 million - was stolen from Blenheim Palace, England.