The 4-minute mini-movie shows Elliott with a family of his own excited to see little E.T. again after almost 40 years, enjoying sledding, Reese's Pieces cupcakes and TV/internet powered by Xfinity. Check out the short pseudo-sequel to 1982's classic E.T. the Extraterrestrial in the player below!
Thirty-seven years after E.T.: The Extra-Terrestrial grossed millions at the box office and became one of the most beloved movies of all time, the stars have reunited for a sweet Xfinity holiday commercial.
Fans of the E.T. Adventure ride at Universal Studios Florida have already met some of E.T.'s family and friends, but you see one of his family members in the new short story. Inside, Mother and Dad take discover - and despite the fact that he is 37 years older, it is fairly powerful to not immediately acknowledge Thomas as Elliott. The little guy has familiar parting words for Elliott's son ("I'll be right here", he says, pointing to the boy's heart), and then away he goes. And, eventually the kids notice E.T. standing behind a snowman.
This Thanksgiving, E.T. did more than "phone home", he came home - at least for a little while. For instance, Elliott's son can be seen wearing similar pajamas to the ones he, himself, wore in the film. "It's really a win-win", Thomas says in a statement.
But the visit is short-lived as E.T. has to leave.
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The ad was directed by Lance Acord, cinematographer on such films as Lost in Translation and Adaptation.
Jeff Goodby, co-chairman of marketing agency Goodby, Silverstein & Companions, outlined his firm's philosophy in utilizing a loved a part of pop tradition to highlight how know-how can help families discontinuance connected, even over long distances.
To be sure, a new generation of consumers does not have the same connection to the Steven Spielberg movie as some people who saw it in the early 1980s.
The holidays are a special time for family and friends to reconnect.