Still, this won't abate the sense of validation that comes with the likes on your own posts - and it'd be well nigh impossible for Instagram to ever eliminate that.
However, they will still be able to see how many likes they have received by tapping the "like" option under their posts.
Instagram had announced the hiding of likes in the United States market last week.
This test has been well embraced at least according to people who've had this feature from when it went live in other countries.
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The platform says it is part of an effort to make users feel happier and less self-conscious online amid concerns social media can contribute to low self-esteem and feelings of inadequacy in young people. If you're in the test, you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they're your own.
When I woke up today to check up on what I missed on Instagram from the previous night, I started seeing posts had no like counts. Viewers of a post will only see a few names of mutual friends who Liked it. The like count will be hidden from public view. Before, people often self-censored and declined to share posts they anxious wouldn't get enough Likes, or deleted posts that didn't. Instagram has also stated it's trying to find other ways for content creators to keep their sponsorships that can sometimes be dependent on like counts.
Instagram's claim that feedback was positive is being disputed on a growing thread of responses to its Twitter post. They'd instinctually bend their public persona toward manicured selfies and images that made their life look glamorous, rather than what was authentic or that they wanted to communicate.
Other influencers applauded this move saying that it will improve users mental health.