This isn't the first time that he's eyed a run at the presidency, only to eventually decide against. The primary is scheduled for March 3. His advisers, at the time, privately shared their analysis that there wasn't room for another centrist like Bloomberg with Biden in the race. Instead, his team will focus exclusively on Super Tuesday, where voters in 15 states and overseas cast their primary votes.
Analysts say a Bloomberg candidacy could do the most damage to the prospects of Biden, who is seen as the frontrunner.
To leave his options open, Bloomberg has dispatched aides to Alabama to gather signatures there, a source confirmed, even though it is not an early primary state. "He's not going to do well", Trump told reporters on Friday morning.
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Bloomberg is taking steps to enter the primary because of his concerns that none of the current Democratic hopefuls can beat President Donald Trump.
Bloomberg had said back in March he wouldn't run, but has been toying for weeks with the idea of seeking the White House after all, according to an advisor, who was quoted as saying he had yet to make a final decision. The victor of the primaries and caucuses will then compete with President Trump in the November 2020 general election.
At age 77 he would be the second oldest candidate among the Democratic contenders, behind Sanders, who is 78. Her fiery brand of liberal politics is largely in line with the base of the modern-day Democratic Party, which is clamoring for dramatic change in the age of Trump. "Or should I spend the next two years doubling down on the work that I am already leading and funding, and that I know can produce real and beneficial results for the country, right now", he wrote in an opinion piece.
Their poor performance suggests Bloomberg, who might also struggle to qualify for debates, would need a dramatically different strategy, one that relies on national advertising and building support outside the traditional early states.
Bloomberg is far from an ideological warrior, a pragmatic former New York City mayor who formally joined the Democratic Party only in October of 2018. Such issues have particular resonance in the nation's suburbs, Republican-leaning areas that have shifted away from Trump's Republican Party since his election.
Mr Reid said that Mr Bloomberg had not said he planned to run for president, but that the significance of the call was obvious.