Williams, a self-described vegan, claimed that the plant-based Impossible Whopper is contaminated by meat byproducts due to the practice of cooking it on the same grill as beef sandwiches, TMZ reported.
The lawsuit filed in Miami federal court seeks damages for all USA purchasers of the Impossible Whopper, and an injunction requiring Burger King to "plainly disclose" that Impossible Whoppers and regular burgers are cooked on the same grills.
Williams calls for compensation for all consumers in the US who bought the product and requests the fast-food chain clearly disclose the two burgers are cooked on the same grill.
"Plaintiff would not have purchased the Impossible Whopper if he knew that it. was coated in meat by-products", according to court documents.
Williams not only wants damages. he wants the judge to order Burger King to stop cooking Impossible Burgers and the OG burgers on the same grill.
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The vegan Impossible Burger isn't vegan enough at Burger King.
Burger King, a unit of Toronto-based Restaurant Brands International Inc, declined to comment, saying it does not discuss pending litigation.
Finazzo said the vegan Whopper would be made in an "open kitchen environment", with Burger King also providing an asterisk on the product's official launch page warning consumers of its cooking methods.
In fact, the added logistical complexities of offering a plant-based option is one of the main factors preventing Burger King's main competitor, McDonalds, from offering its own range of Impossible Burgers, or Beyond Meat patties.
According to the suit, Williams ordered the fake-meat burger in Atlanta, where he lives, but was horrified to learn that his burger was grilled on the same surface as the chain's beef burgers.