The feature will start by offering English and Hindi support at first before adding more languages to the mix. As an illustration, meals recipes could be set to Hindi and information updates could be set to English and Google Search will comply by these preferences.
Ambarish Kenghe, director of product management at Google Pay, said Pay for Business was "a free and easy way for small and medium-sized merchants to enable digital payments without the hassle of time-consuming on-boarding and verification processes".
Taking forward Google's commitment to the Next Billion Users, it also announced a new effort, termed "Jobs", focusing on entry-level jobs that are not easily discoverable online. Users may also offer identical control for more Indian languages like Gujarat, Telugu, Urdu, Bengali, and Kannada.
On Wednesday, Amazon had announced that users in India can now speak to its voice assistant Alexa in Hindi to carry out tasks like checking cricket scores, requesting songs and even asking how she's doing. Using this feature, users can ask things like "Ok Google, see how many calories I have burned using HealthifyMe" and it would open the app and surface relevant information. Support for more languages like Oriya, Urdu and Punjabi is expected to come later this year.
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In keeping with Google, individuals have requested over 100 million queries in India throughout the Cricket World Cup alone. In just two years, Google Assistant has become an integral part of our digital lives in India.
With India shifting at a fast tempo in direction of a digital financial system, Google Pay grew multi-fold ever since its debut within the nation. Tokenised cards are digital representations of physical credit and debit cards, so users don't have to carry physical cards with them. After getting approval from the bank, the card would be saved in a tokenised form within the Google Pay app.
The lab, known as Google Research India, will be led by computer scientist and fellow of the Association for Computing Machinery Manish Gupta. It will be rolled out over the next few weeks for Visa Cards in partnerships with banks such as HDFC Bank, Axis Bank, SBI Cards among others. For instance, AI can address the mounting flood issues by accurately forecasting an upcoming flood so people can prepare for the natural disaster in advance.
Google has initiated a host of measures aimed at strengthening its presence in the country, including an integrated payments and jobs app and the launching of an artificial intelligence (AI) research lab in Bengaluru.