The chain said research from NPD Group now indicates that 70% of individuals in the US who consider themselves "meat-eaters" still eat a non-meat protein meal once a week.
Beyond Meatball Marinara Subs will be available at 685 participating Subway restaurants in Canada and the United States beginning this September, and they'll only be on the menu for a limited time. The "meatballs" won't have a trace of meat in them, but will still be packed with protein, according to Subway's press release.
The sandwich swaps Subway's classic meatballs for a vegan plant-based alternative made by Beyond Meat. The Beyond Meatball™ was actually created exclusively for Subway.
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Beyond Meat has been aggressively expanding its restaurant partnerships recently. "We look forward to a long-term partnership with Subway", Beyond Meat CEO Ethan Brown said in a statement.
The company, which was founded in 2009 and is now worth an estimated $5.7 billion, also partnered with fast-casual Mexican chain Del Taco to provide meatless "beef" options. Founded in 2009, Beyond Meat has a mission of using simple, plant-based ingredients applied in fresh ways to replicate the taste, texture and other sensory attributes of popular animal-based meat products while offering the nutritional and environmental benefits of plant-based proteins. Wendy's executives seemed warm to the idea of a plant-based burger while speaking on the company's earnings call Wednesday morning. Blue Apron Inc. last month said it would also add Beyond Meat's plant-based burgers to its meal-kits.