Apple, which previously said only people shopping at Apple stores or buying its services would get 3% cashback, said other merchants and apps will eventually offer the deal. The company would introduce a small selection of shows before it expands its catalogue over the course of several months, according to a new report. Another report this week, this time by Financial Times, claimed that Apple is spending $6 billion on original shows and movies this year.
Apple hasn't confirmed pricing or a launch date for Apple TV Plus.
First unveiled in March, the titanium card has been developed in conjunction with Goldman Sachs.
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Apple TV+ will go live in the next two months, while Disney Plus is launching November 12 for $7 a month. Back in July, Bloomberg had reported that Apple Card was being tested by Apple and Goldman Sachs employees. Yet since that time, Apple has revealed little about the upcoming service beyond a slate of original content the company has planned.
A report in Bloomberg on Tuesday, however, indicated that Apple is eyeing a November launch in the US with a monthly subscription cost of $US9.99 ($15), and that there is a high likelihood it will offer free trials. So far, Apple has only released trailers for the star-studded series The Morning Show and Ron D. Moore's return to science fiction, For All Mankind. For some of its shows, it is considering releasing the first three episodes followed by a new episode every week. Shows available at launch will include the Jennifer Aniston-led The Morning Show, Steven Spielberg's Amazing Stories, See with Jason Momoa, and Truth Be Told with Octavia Spencer. Netflix and Amazon Prime Video have established a strong position while Disney is about to launch its own service.
The TV service will be part of Apple's TV app, which comes installed on the company's devices, and will also be accessible from third-party products, like Roku and Amazon Fire TV boxes, and Samsung televisions.
Potential weakness: As we mentioned here on Monday, apparently only five shows will be ready for viewing when Apple TV+ launches in November.