KFC's Beyond Fried Chicken must be as finger-lickin' good as the fast-food giant promises, considering the restaurant's entire supply sold out within just five hours of launching the test run. Perhaps counterintuitively, the target market for these products is not vegans.
The Beyond Fried Chicken comes in two forms: nuggets, which are breaded and ready-to-eat with various dipping sauces, and boneless wings, which come with your choice of Nashville Hot, Honey BBQ, or Buffalo Sauce.
The customer feedback will decide whether the chain will fully implement the plant-based menu.
Beyond Meat CEO Ethan Brown said KFC is the first company to sign on for a partnership to offer plant-based chicken. Furthermore, KFC's Beyond Meat fried chicken sold out in less than 5 hours at a single restaurant in Atlanta.
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He was however instrumental for his side as they grabbed their first win of the season away from home. Every competition we take seriously".
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"My only regret is not being able to see the legendary Colonel himself enjoy this important moment". Investors are quite happy with the news and have sent KFC's share price soaring. In June, KFC launched a vegan chicken burger in the United Kingdom, which sold out in just four days. Sales and interest was high, and a national roll-out is to follow, though timings are "TBC". Chicken substitutes are gaining attention from big companies, however: Tyson Foods Inc. has developed vegetarian nuggets that include egg whites and Perdue Farms Inc. has marketed its blended chicken and vegetable nuggets as plant-based.
The fast food chain loves to try new things - and let us in on how to create the "Hacker" burger from the menu.
Earlier this year, Burger King revealed a plant-based Whopper burger and Subway has also a vegan patty.