On Aug. 14, 2019, Jay-Z sat next to Roger Goodell at the Roc Nation headquarters in Manhattan during a news conference where the two announced the partnership.
"There (are) two parts of protesting", Jay-Z said at the NY headquarters of Roc Nation, which is set to help oversee NFL-related musical events and play a role in the league's recent social initiative, Inspire Change. "In that case, this is a success", JAY-Z explained.
The "Mood 4 Eva" rapper's words didn't sit too well for a lot of people including Kaepernick's girlfriend and television host Nessa Diab, sports journalist Jemele Hill, Kaepernick's former teammate Eric Reid, who continues to kneel during National Football League games, to name a few, and even Jay's own fans as many blasted the legendary emcee on social media following the press conference's airing on Thursday (August 15).
'I see you, I hear you!'"What do we do next?'"
However, on Thursday, Diab responded much more forcefully, delivering several strong rebukes to Jay-Z and the NFL.
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Jaz-Z is one of Colin Kaepernick's biggest supporters, proving as much past year when he called the NFL out, dissing the league in a song called "APESH*T" in which talked about turning down the Super Bowl halftime show to show solidarity with the former QB.
"I don't think either one of us expected that this relationship wouldn't have its critics", Goodell said.
The third, and maybe most glaring reason for the link-up, is to flip the script on the Kaepernick controversy and other players who took a knee during the anthem. He says, "This is an opportunity to strengthen the fabric of communities across America, and make a change for the better. That's for him to say", JAY-Z added.
NFL owners have shunned Kaepernick for his decision to kneel during the national anthem. Shout out to all the people though texting saying they support but don't want to say it publicly. "We talked about a variety of issues", he said.
"You take four artists and everyone thinks they're playing the Super Bowl, it's nearly like this interview process", he shared, giving a typical situation from an insider perspective. Moving forward, however, it must have made more sense for Shawn to take the side of the NFL. "You've never flinched or wavered".
"I believe real change is had through real conversation and real work".