Earlier this week, Judd Apatow, Debra Messing, and Rick Perry - the U.S. Secretary of Energy and guy in control of America's nuclear weapons - fell for a lie that's been circulating on Instagram: that Instagram changed its policies so that they could use all of your photos, messages, and other information at their disposal. Even messages that have been deleted or the photos not allowed.
According to the poorly written notice, all you have to do to save yourself is post this note, which tells Instagram that "it is strictly forbidden to disclose, copy, distribute or take any other action against me". The message warned that starting the following day, Instagram would own your content, meaning it would have the authorization to use anything you have posted against you, whether deleted or not. "Feel free to repost!"
Perry, a former "Dancing With the Stars" contestant, posted the message to his personal Instagram account as well as on Twitter.
Some appreciated his sense of humor, with one person writing: "You're so good natured Governor Perry".
Meanwhile, Comedian Trevor Noah made fun of those who had fallen for the hoax. Previous iterations have also referenced a nonexistent "Channel 13 News" report.
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The viral post, which has intermittent odd capitalisation and inconsistent font size, talked about the threat to people's privacy and even cited a penal code of conduct to dissuade Instagram from using their data.
Instagram has faced criticism in recent months over its failure to combat the spread of misinformation on its platform on controversial topics, such as the safety of vaccines.
It's the same sort of hoax that has circulated on Facebook many times before. It seems many internet users would rather take the risk of looking foolish than to have their data potentially exposed.
On Tuesday, Facebook rolled out a long-awaited tool to let users check and manage the data that apps and websites collect on them and share with Facebook.