Netflix recently introduced lower-cost, mobile-only streaming plans in India to help its streaming video service better compete in the market. The report also said that the streaming services would be integrated within the shopping app/website to create "stickiness".
Walmart paid $16 billion for control of Indian e-commerce pioneer Flipkart in 2018, acquiring pole position in one of the world's fastest-growing arenas.
Walmart (WMT) has upped the ante on its Flipkart acquisition by offering free video and movie streaming. The first of those is the production of original content.
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Another move aimed at reaching more people is making Flipkart available in Hindi, India's most common language and the "mother tongue" of roughly 530 million people, according to the latest census. Purchasing the membership just like Amazon Prime's is direct and simple. No subscription fees will be charged from the user. More than half a million users in India play mini-games on Flipkart everyday.
"Of the paying subscribers, in a survey recently conducted, we found that around 30 per cent bought Prime for video services", Chaudhry said. "We believe that our customers shouldn't pay extra for premium content and hence, our offering is different from anything else that is now available", Flipkart Head Growth and Monetisation Prakash Sikaria explained. Flipkart Loyalty program linking to it upcoming video streaming service means one can enroll to Flipkart video streaming service for free when able to generate 300 super coins.
Flipkart won't initially produce originals - a route that's proven costly for online platforms including Netflix Inc. - and instead license content from the likes of Walt Disney Co. and local studios such as Balaji Telefilms, the people said.
Amazon Prime service Rs 999 Available annually. Flipkart has been spreading its branches into every form of market and has been successful in capitalizing on it. Sign up today to get news and updates delivered to your inbox and read on the go. "With this, the shop (the Flipkart app) itself will completely change", said Kalyan Krishnamurthy, Group CEO, Flipkart.