Mr Bolsonaro has previously been condemned for describing rainforest protections as an obstacle to Brazil's economic development, sparring with critics who say the Amazon produces vast amounts of oxygen and is considered crucial for efforts to contain climate change.
In an irate response to a remark made by Bolsonaro on social media, Macron on Monday said he hoped "Brazilians would soon have a president worthy of them". "It is sad. It is sad".
In addition, an elite corps of Ibama forest cops has not seen action in the Amazon this year, a first since the heavily-armed, highly-trained unit was launched five years ago, according to four of the people familiar with the matter.
Mr Macron insisted that France respected Brazil's sovereignty, but insisted the Amazon fires was a global issued and said "we can not allow you to destroy everything".
A Bolsonaro supporter posted: "Now you understand why Macron is persecuting Bolsonaro?" next to an unflattering picture of Brigitte Macron, 65, who is 28 years older than Bolsonaro's wife, Michelle. However, he has not confirmed whether Malta will follow in the footsteps of France and Ireland in threatening to withdraw from the trade deal unless Brazil introduces safeguards for the world's largest rainforest.
"Do not humiliate the man hahaha", Mr Bolsonaro wrote in a comment.
But around an hour after his communications office confirmed that Brazil would reject the funding, Bolsonaro appeared to cast doubt on the matter.
But Brazil is at the epicenter of the blazes, which Bolsonaro has blamed on environmentalists, non-government organizations and the weather.
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"It's sad, it's sad first of all for him and for Brazilians", Macron said. I believe the Brazilian people, which is a great people, are bit ashamed of those kind of behaviors.
"Macron can not even avoid a predictable fire in a church that is part of the world's heritage and he wants to give us lessons for our country?" he said, quoted by the Globo news website.
Speaking alongside Macron at the G7 on Monday, Chile's President Sebastián Piñera announced a new two-step process for fighting the Amazon blazes.
"We must respond to the call of the forest which is burning today in the Amazon", Macron said Monday.
Smoke billows during a fire in an area of the Amazon rainforest near Humaita, Amazonas State, Brazil, August 17, 2019.
Whiles governments across the world, the United Nations and environmental conservation groups continue to pile pressure on authorities to combat the fire, records by United States authorities indicated that two African countries were suffering more fire outbreaks than Brazil was.
Macron pointed out that the French overseas territory of French Guiana on the northern coast of South America is France's biggest land border, so the Amazon was particularly important for France because "we are there".
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