Named the Novosibirsk Maldives, the water is bright blue because of waste from a nearby coal plant.
"DO NOT swim in the ash dump".
"In the final week, our ash dump of the Novosibirsk TEZ-5 has become the star of social networks", the statement mentioned. It's easy to understand why would-be Instagram influencers, travel bloggers, yoga models, and newlyweds stand alongside the iridescent blue waters, using the alluring lake as a backdrop for their FOMO-inducing photography. One user commented: "Enjoy that toxic water".
The bottom of the dump is very muddy, the company warned, adding that getting out of the reservoir alone is almost impossible.
Some people will do anything to take the flawless Instagram photo and that includes traveling to a polluted waste sit e. "We live nearby so it was not hard to get there and make handsome and unusual photos".
Photos of the Siberian lake have continued to pop up on social media, resulting in at least one Instagram account dedicated to compiling shots taken of or near the vibrant water.
This has not stopped people from flocking to the site to take photographs. He insisted the water isn't risky, but "the next morning, my legs were slightly red and itchy", Cherenkov said according to a translation.
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Some photo-happy visitors say they have no hesitations about returning to the artificial attraction - but plan to stay at the shore.
But there's a reason the water looks so otherworldly, and it's not good. Still, she wrote that she thought the danger was "slightly exaggerated".
The power plant in question, the Siberian Generating Company, claims that while the pond is 'not technically poisonous, ' visitors should not go swimming in the body of water.
The ash is the product of a thermal power station that was built in the 1970s and supplies energy to Novosibirsk, a city of about 1.5 million people, the Guardian reported.
It is the largest of its kind in Siberia. A company representative warned, "skin contact with such water may cause an allergic reaction".
"This didn't stop some Russians to organise whole picnics by the lake".