"With the first truly affordable, family friendly electric vehicle, MG is bringing zero-emissions motoring within everyone's reach", said in a statement Daniel Gregorious, MG head of sales. The MG ZS EV, as it will be called in the United Kingdom, is priced from 21,495 Pounds, going up to 23,495 Pounds (around ₹ 18.36-20.07 lakh), after the 3500 Pound government grant and the company's initial discount.
Helped by growing popularity for the petrol-powered MG ZS, MG sold 1000 cars in a month for the first time in June. The more upmarket Exclusive version has a price tag of £30,495 ($37,966/€33,802), which is also included in the special offer which drops the price to £23,495 ($29,251/€26,043) after the subsidies.
MG will also supply a free home charging point and standard installation to the first 1,000 retail customers.
The biggest challenge faced by the mainstream manufacturers in the EV department is the localisation of battery components and the ability to slap down the associated costs involved in producing electric vehicles to price them competitively for the end-users. Like Hyundai and Kia, MG is applying a seven-year warranty to all ZS models sold in the UK.
"ZS EV is here to revolutionise the way people think about electric cars".
The EV uses a front-mounted electric motor with 105 kW (143 PS / 141 hp) and 353 Nm (260 lb-ft) of torque that gets its juice from a 44.5 kWh water-cooled, lithium-ion battery pack, with a WLTP range of 163 miles (262 km).
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Design-wise, it sports special badging, new 17-inch alloy wheels and the distinctive star-rider grille with an integrated charging port.
The first zero-emission SUV in India carries plenty of significance for the brand as it brings Hyundai firmly into the picture in terms of green mobility. "With MG's trademark value-for-money approach, we're confident that we can help more and more new auto buyers to go electric".
MG is enjoying sales success in China, under the ownership of SAIC.
There's an 8.0-inch touchscreen with support for Android and Apple, Bluetooth, and DAB radio. With all the practicality and versatility of a compact SUV, a full-sized boot and room for five, ZS means electric without compromise.
The MG ZS EV is available to order now, with deliveries due to start in September.