Today, if you type that URL into your search bar today, it redirects you to HausLabs.com, Gaga's first makeup line that she's now touting all over social media.
"I have a platform in the world".
And, if you think the celebrity beauty brand market is overcrowded, then in the words of Mother Monster herself - "too bad".
"Color is completely transformative - it's powerful, it's handsome, and it's how I found my voice with makeup", she said.
The last thing the world needs, Lady Gaga says, is another beauty brand. "I discovered myself, but also other people discovered me, for me, through the way that I was expressing myself", the Shallow singer said in terms of the color palette consumers can expect from her cosmetics line. "I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was". The songstress officially revealed her beauty brand, Haus Laboratories, on July 9, and Gaga admits she got her inspiration for the brand from her very own life experiences while trying to be a singer years ago. Lady Gaga shared a new campaign video promoting her business on social media earlier today. "Sometimes beauty doesn't come naturally from within".
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Although Amazon has not necessarily known as a luxury beauty destination, or exclusively carried a brand fronted by a celeb of her stature, Gaga found the retailer to be the best match for Haus Laboratories.
The singer also added it was makeup that "inspired" her to be courageous.
I've come to accept that I discovered my beauty by having the ability to invent myself and transform. "They said I was just weird, but really, I was just Born This Way".
The line itself will reportedly include multi-use color products for cheeks, eyes, and lips in six shades. Now she's turning her sights to beauty products, and she's picked a venue that knows something about sales: Amazon. Kits containing all three products will be priced at $49.