Google might not have succeeded in building a successful social networking platform inspite of several attempts, but that isn't apparently stopping the company from giving it one more shot anyway. Today the company revealed Shoelace, a new social network centered around finding people with similar interests and meeting in up with them in the real world.
A lot of people organize events using Facebook, so it's definitely a worthwhile niche to chase after.
With Shoelace, users are able to create "Loops"-like the loops on a shoelace, get it?-which are essentially listings for events that can be shared with others on the app, with the side goal of possibly helping people make a new friend or two".
As per the Shoelace website, this "match-making" is based on the interests and pick, and accordingly the app hooks you up with like-minded people for various activities.
It seems Google isn't done with social networks. "It's great for folks who have recently moved cities or who are looking to meet others who live nearby".
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Unfortunately, Shoelace is now only available in one place, New York City, though Google says its goal is to bring Shoelace to more places in the future.
After numerous high-profiles failures, including Google+, the search giant is (sort of) trying its hands again at social networking with its latest app called Shoelace.
Of course, with any app where the goal is to facilitate in-person meetups, safety is going to be a concern, and Area 120 says that numerous communities active on Shoelace require verification when users join. The app asks users for their interests and then recommends a series of "hand-picked" local activities. "We do so through activities - which are fittingly called 'Loops'".
Shoelace is launching first in New York City and available for both Android and iOS devices, but you're going to need an invite if you want to try it out.