As explained on the Chromium Blog, Google decided to make shopping "fast, seamless, and safe" by tweaking payments in Chrome to be more convenient. But the latest move is a bit controversial as you will see.
One of the benefits of using the same browser across multiple devices is that you can usually sync your data across it, making life easier. Chrome now makes it easier to choose your saved payment options as long as you're signed in to your Google account.
When you sign into any Google website, you're also signed into Chrome with the same account. "You'll also be able to use the payment info you've saved in your Google Account across your devices in Chrome where you're signed in, and wherever Google Pay is accepted", Google says.
Speaking of Chrome about two weeks ago, a new extension went live. This new capability from Google will prove helpful for those who don't want Chrome Sync enabled, but would want cross-device sync capabilities. These will be included in the tech giant's Safe Browsing index, which is used by Chrome and more third-party browsers.
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What makes this feature all the more impressive is that it is not reliant on the Chrome Sync feature.
Google has been looking into various methods of getting users to channel their online purchases and payments through its platforms. If you don't want Google to save payment information, then you can delete the cards from Payments & Subscriptions in your Google Account page. All of this would help propel Google Pay's adoption beyond the 100 million users it had in April 2018 shortly after its rebrand from Android Pay.
Eliminating the need to enter payment information removes friction from online checkout, which can lead to more sales.Inputting billing information can require a significant number of clicks and typing, which can frustrate consumers and cause them to abandon a transaction. Thus, it is important for Google Pay-like services to keep on forging agreements with banks to penetrate deeper into the industry.