However, no one knows the reason why it is happening to the lock screens of the phones but it is not looking good.
According to Huawei users on Twitter, ads for the hotel reservation site Booking.com are popping up on the lock screen of some Huawei smartphones. This functionality from Huawei appears to have spotted a revenue making opportunity. What this means is, if you're one of those users using Huawei's Magazine Unlock feature, you'll now be greeted with the new ads.
However, if you too are a part of it, the only way to shut it down is to not use the pre-installed Huawei's magazine wallpapers.
The business has not issued a statement on the matter. Multiple Huawei smartphone users have reported seeing ads out of nowhere on their smartphones. It's not just cheaper phones that are getting ads either - even high-end devices, like the Huawei P20, seem to be getting them.
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Huawei reached out to confirm that these lockscreen wallpapers have been removed from its servers and they should no longer be visible to users. "We encourage individuals to check app settings, or follow publicly available directions on how to remove lock screen ads", the company says. The confirmed countries are the UK, Netherlands, Ireland, South Africa, Norway, and Germany, at the very least.
A Honor representative took Twitter to explain that Huawei is not pushing ads and the ads are shown by third-party apps. This is making it very hard for the users to get rid of the ads on their lock screen.
Not unlike the current revenue shortfalls from the drop-off of subscriptions and newsstand sales facing media outlets in the digital age, Huawei kind of has its back against the wall with the United States trade blacklisting, which is without question cutting deeply into its revenues as a company. For comparison, Huawei pointed to a similar issue that had earlier affected Samsung phones about a year ago.
This latest incident of lockscreen ads comes as another bit of bad news for Huawei, which has recently been blacklisted by the USA government. For instance, Amazon is known for serving ads on Prime-exclusive phones, but in return, users get a discount on the phone as well. Xiaomi has placed ads on its phone at times, but this is listed in the company's Terms of Service that device owners may see ads from time to time.