The social media platform also said it won't collect user IDs, passwords or other shareable content like messages.
Facebook is compensating users for participating in the market research program, but did not give details on how much money users would earn.
The app, which is now only available on Android, will collect data such as the applications installed on your phone, your usage of these apps, the phone you're using and the type of network you're connected to.
Now, Facebook has relaunched its research app, but this time it targets adults instead of teens.
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The app will initially be available to people in the USA and India, and will be expanded to other countries over time.
As of now, there is no information regarding how much will be paid to the users who opt for the scheme. The app will record the user's country, the device brand and model, and the type of network he/she uses. This is all accessible before participants provide any market research information to the app.
Facebook said the app will not be used to serve people ads, and information will not be shared with third-party companies - a line the company has been walking carefully since its Cambridge Analytica scandal past year that exposed the data of millions of Facebook users to an outside political research firm. "We're able to better understand our community to improve Facebook Company Products", the company noted on the Study From Facebook page. They'll also have the opportunity to review the information they're sharing with us. All the registered users are then rewarded for taking part in the program. The company said the the information it collects will go toward product development initiatives. It also may collect user information that Facebook has obtained from third-party sources. This is, by its very definition, the goal of market research.
Despite already generating a dumb amount of revenue per individual user thanks to the information they freely share of Facebook's suite of apps, the data glutton appears eager to pay for some of the valuable information about them that it doesn't already have. Facebook's mismanagement of user data has been a thorny issue for marketers.