The company said in a statement, "Mi Express Kiosks serve as a highly effective new retail initiative for consumers and Mi Fans to easily access and buy Xiaomi products instantly in offline markets". We're also imagining more Xiaomi products may be available. These vending machines, which are the very first from a smartphone company in India, are called Mi Express Kiosks will be placed in prime locations including metro stations, airports, and shopping malls.
The kiosks are loaded with a camera on the top which to be precise is a Mijia Smart Camera to capture the faces of those who are making the purchases. The kiosks are created to accept all forms of payments across credit cards, debit cards, cash and UPI, making it a highly convenient and hassle-free form of purchase for customers as stated by the company in its press note. Along with this, there is a touch display on the right to operate the machine. The procedure will be a little faster and you don't have to wait for your device after successful payment.
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While setting up stores or partnering with retailers might be an expensive option, setting up Mi Express Kiosks could help Xiaomi expand its presence at a fraction of the cost. The company has also expanded beyond mobile phones by launching IoT products such as Mi Air Purifiers and security cameras.
With the introducing of Mi Express Kiosks, Xiaomi India becomes the first brand in the Indian tech industry to come up with an innovative e-commerce business model that is both cost-effective and scalable. This might be an added advantage which would surely guarantee the safety of such kiosks as well as make the consumer experience easier. The kiosk also offers a customer product information at the time of the purchase. The company has so far not detailed out the locations of these vending machines but one that is active now is in Manyata Tech Park, Bengaluru.