Samsung is pushing its wild ideas a bit further, this time with the Samsung Sero, a new TV that can also be used vertically, or in portrait mode. It features a simple mirroring function that lets you synchronize your mobile device display with the TV via NFC.
The 43-inch TV, which sits atop a navy blue stand, is also voice-command ready, with a built in microphone that is controlled by Samsung's personal voice-assistant, Bixby.
Samsung said it studied tastes and trends of the millennials - who like to expand their mobile contents onto the TV screen - in order to reflect diversity in its lifestyle lineup.
Equipped with 4.1 channel and 60-watt speakers, Sero can serve as a music player for online streaming services.
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"Samsung Electronics has been continuously introducing innovative products that define TV as an industry leader for years", said Han Jong-hee, president of Samsung's video display business, in the statement. "We will think outside the box to bring different types of screens and different user experiences".
The idea is for users to view standard TV content on the Sero in a landscape orientation, but they can flip into the vertical mode and mirror their smartphones to watch portrait-aspect videos from the likes of Snapchat, Instagram Stories, and TikTok. The TV is only 2 inches thick and comes with various attachable framing options in wood grain and solid colors.