Charles's subscriber count now stands at 13.5 million, down from a peak of 16 million.
"This is more than just a sponsored post", she said. And as a result, why has Tati Westbrook's followers gone up nearly 5 million? Of course, the variance in YouTube views is due to 12- to 14-year-olds, who make up a majority of Charles' audience.
Picture: Social Blade How many subscribers does Tati Westbrook have now? Charles has often claimed Westbrook was the reason he got into makeup. The company sells vitamins for hair, skin, and nails.
The catalyst was Charles' recent ad with Sugar Bear Hair supplements, which is a direct competitor to Westbrook's supplement Halo Beauty.
The most significant drops came after Tati Westbrook posted a YouTube video on Friday (May 10) calling out her former friend Charles for a number of alleged transgressions, including inappropriate advances towards straight men.
Charles apologized to Westbook and her husband in a video on YouTube that was widely mocked for being a case of "crocodile tears".
The female YouTuber also discussed James' alleged romantic pursuit of straight men.
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Charles identifies as gay.
Westbrook also explained how this was more than just doing a business transaction with a competitor.
Then, in a turn of events, another beauty vlogger, Gabriel Zamora, waded in and stuck up for James telling Tati that anyone has the right to promote whatever they want and that she should "sit on the internet and talk about it" if she has a problem.
In the 43-minute video Westbrook listed the reasons she made a decision to end their years-long friendship.
"I've been forced to kind of grow up in the spotlight, I still have a lot of learning I'm going to do, and I can happily admit that". I tried to be that person for you James, I really tried. "I wish I could say this is the last time that I make a mistake, but it won't be".
In a social media universe where sponsored posts are abounding and no longer reserved for users with the largest followings, the drama over a single gummy vitamin affiliate link seems contrived, if not silly.
After the sitch reached fever pitch, Tati again spoke out over Twitter, telling fans she would not be releasing her usual weekly video in light of the events, saying her heart was "too heavy", as well as reminding fans not to hold on to hate.