With the launch of YouTube Music, users in India will now be able to listen to their favorite music, explore new music, and get a personalized feed, catering to their preferences. It is available for download on Google Play Store and iOS App Store. The "made-for-music" app and web player offers official songs, albums, thousands of playlists and artist radio from Indian and global artists, as well as access to YouTube's tremendous catalog of remixes, live performances, covers and music videos that aren't available anywhere else. "It's interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart", said Lyor Cohen, Global Head of Music, YouTube, in a statement.
Access to music videos, official songs, albums, singles, remixes, live performances, covers and hard-to-find music that one can find only on YouTube.
Fully personalised recommendations: It also offers customised home screen, which dynamically adapts to provide recommendations based on people's listening history, where they are and what they're doing.
Users can also created thousands of playlists across any genre, mood or activity, including new releases.
Smart search: YouTube Music search is intelligent enough to come up with correct songs, even if users don't know exactly what they're looking for.
A closer look at the interface of You Tube Music
Dedicated hotlist section that shows the current trending hot songs, so you don't miss out on them.
Premium users can toggle between apps, download content and run in the background while the phone is locked. Furthermore, if you are Google Play Music subscriber already nothing will be changed, instead you get the YouTube Music Premium membership as well.
As a bonus, YouTube is also finally launching its original video content platform YouTube Premium in India. YouTube Music is a different app altogether and unlike the YouTube app plays even when the app has been minimised.
The company also announced to bring "YouTube Premium" to India which would be available for Rs 129 a month that included membership to YouTube Music Premium, offline downloads and access to all YouTube originals. That'll see it compete with the likes of worldwide heavyweights Spotify (which went live there last month) and Apple Music, as well as local incumbents like JioSaavn, Gaana, and Wynk. Besides Spotify, YouTube Music will have to fight out existing rivals like Reliance's JioSaavn, Gaana, which is owned by Times Internet, a part of the Times Group which publishes this paper, Xiaomi-backed Hungama, Amazon Prime Music and Apple Music. To be sure, Hungama has been offering music videos on its app for a while and Gaana, which is now offering embedded YouTube videos on its app, is also planning to launch its own video library, according to a report by online publication, The Ken.
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