Instead of replicating the success they had a year ago with their Dilly Dilly campaign, Bud Light went after their competitors in their Super Bowl 53 ad, slamming Miller Lite and Coors Light for using *gasp* corn syrup. Bud Light says it's the first beer company to list ingredients in the U.S. Those ads transported us back to a Medieval kingdom, in which the surest sign of adoration and praise of the monarchy was (you guessed it) the offering of Bud Light. Bud Light got about 1,300 mentions in the minute following its corn syrup ad.
MillerCoors tweeted an image comparing Bud Light with Miller Lite on calories and carbohydrates, followed minutes later by a tweet from Adam Collins, vice president of communications and community affairs. It claimed that many Anheuser-Busch products do. We use corn syrup.
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Anheuser-Busch said it "fully supports" corn growers and will continue to invest in the industry.
American consumption of high fructose corn syrup started to fall at the beginning of the millennium when it was linked to the country's high rate of obesity. "This effort is to provide consumers transparency and elevate the beer category".