Some of the apps such as Stream Labs, a broadcasting service, already have an elaborate process to start screen recording that'll allow users to stream content. Apps like these might therefore only have to make slight modifications to comply.
At first blush, that wouldn't necessarily be a problem, as long as all of the information in the app is masked.
The Silicon Valley giant has told developers that they must remove code in apps that lets them record how users are interacting with their phone or their apps will be yanked from the App Store.
The company have recently banned a Facebook "research app" were they were found to pay people as young as thirteen to monitor their entire web activity. Thursday warned developers that if they don't disclose the existence of such software, their apps could be removed from the App Store. "We have notified the developers that are in violation of these strict privacy terms and guidelines, and will take immediate action if necessary".
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These companies use services of customer experience analytics firms like Glassbox that allow the apps to use "session replay" technology to record the user interaction. The service provides a "session replay" technology that effectively screenshots the screen to capture every tap and keyboard entry.
One particular app belonging to Air Canada had suffered a major data breach, when it was discovered the airline carrier was not masking its consumer data properly whenever the Glassbox program sent details from mobile devices to its client's servers. They do mention collecting data from third parties - in this case Glassbox - but they do not explicitly mention Glassbox nor do they specify that your every move on the app is being recorded.
In the latest push in Apple's widening campaign for digital privacy, the tech giant is cracking down on apps that secretly use screen-recording code in order to track user activity on the iPhone and other Apple gadgets on the mobile iOS platform.
Capturing user analytics isn't anything new Apple themselves do it. And since all screen recordings go back to the app developer through Glassbox's servers, anyone at the company with access to those servers could potentially see a user's unmasked personal data.
Glassbox said in a statement to MacRumors that it doesn't "spy" on end users. However, the steps that some developers take to collect this information can feel intrusive and violate a user's privacy unless developers are clear and upfront about how they collect user data. These "session replays" are created to help developers work out kinks, make informed UI decisions, and better inform them on how users are interacting with their apps in general.