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Mercedes-Benz maintains its lead in Indian luxury auto segment

  • by Pat Wise
  • in Hi-Tech
  • — Jan 11, 2019
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For example, the voice assistant, activated by the keyword "Hey Mercedes, ' is able to recognize and answer considerably more complex queries", says Sajjad Khan, member of the divisional board of Mercedes-Benz cars for CASE and head of digital vehicle and mobility.

The Consumer Electronics Show, held annually in Las Vegas in the month of January, is no longer just a showcase for new technologies; it's also where some manufacturers choose to reveal their latest tech-laden new models. The new CLA is bigger too, measuring 4688mm long (+48mm), 1830mm wide (+53mm) and 1439mm tall (-2mm).

"Now we go to the next level with an intelligent interior assistance system for the compact class". This gives it a sportier and more purposeful stance along with a roomier cabin.

It also introduces Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands. These new proportions should result in a more spacious cabin than before, but it does offer a boot capacity that is 10 litres smaller than before.

Mercedes-Benz maintains its lead in Indian luxury auto segment

Also, the CLA now gets a wider track (+63 mm front and +55 mm rear) and a lower centre of gravity to aid its cornering ability. Drag coefficient is 0.23. Low drag coefficient means better aerodynamics and that can make a auto go faster and more fuel efficient as well. Once connected to the Mercedes Me mobile application, the timepiece communicates that information to the car's dashboard (the Infotainment system - MBUX).

The new fourth-generation A Class itself made a stir past year when launched, and the coupe - which has received the very latest Merc technology - is continuing in that tradition. Active adaptive damping will also be on the options list to switch between various suspension modes.

The CLA on display at CES 2019 is the CLA250 derivative, which employs a 2,0-litre four-cylinder petrol engine worth 165 kW and 350 N.m. We also hear it will come with a 7-speed dual clutch transmission (manual transmission will also be available) plus 4Matic all-wheel-drive system.

The new CLA is larger than the outgoing model and surprisingly, even better looking too! The current model starts at $34,095, and we expect the new one will be at least as much, and probably a little more, and it'll be above the A-Class (which hasn't been priced yet, either).

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