This means that businesses will now be able to buy ads which direct people to an already loaded chat with the business on WhatsApp and they can start communicating with the customer from there.
Ever since WhatsApp Business rolled out in January 2018, several enterprises have been using it informally to send updates to customers and offer service support. As of now, the free-to-download Android app for small businesses just requires a separate number to register on the WhatsApp Business app, from the number used in WhatsApp Messenger.
With Clickatell's integrations, a business can immediately start sending out notifications and conduct real time 2-way customer interactions.
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It's the first real attempt that Facebook has made to make money off of WhatsApp. The company also said messages will remain "end-to-end encrypted" and that users will be able to block businesses.
Businesses can respond to messages from people for free if the response is made within 24 hours.
WhatsApp is providing two ways to set up a business profile on WhatsApp. If a user sees a "click-to-chat" button on a website or Facebook ad, they can then quickly message a business. You will be charged only if you send a message after 24 hours of the last message sent by the customer. "Businesses will pay to send certain messages so they are selective and your chats don't get cluttered", WhatsApp said in a blog post. Therefore, the company heeded the calls by offering "support for businesses that need more powerful tools to communicate with their customers".
Once you are registered at the API, you become eligible for a money-saving trick on WhatsApp Business.