The Beam goes a few steps further, adding a whole new level of interest by incorporating a variety of voice commands to control your TV and access smart TV apps from Netflix to catch-up TV.
Maybe biggest difference with the Sonos Beam compared to the Playbar and Playbase, other than voice control, is that it has an HDMI port rather than an optical port, which allows the Sonos Beam to better control your TV.
Google Assistant? Sonos says it's working on it and wants to support all voice assistants - the same open principle that applies to streaming music services.
"It would have been relatively easy to build an Alexa speaker or a Google speaker, but the fact is we don't want to choose for you". Although you can pair it with the Sonos Sub for even more oomph.
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Most modern TV's support both ARC and CEC, but it's usually only people using high-end audio receivers that ever use it.
In July, iOS devices will be able to use Siri and AirPlay 2 to control Sonos speakers such as the Beam, Play 5, Playbase soundbar, and One, the first Sonos speaker with Alexa voice control. Like other Sonos smart speakers, it also will be integrated in the future with Google's voice-activated Assistant. This means you can now control your TV with your voice via the Alexa integration, and it will (likely) also work with your current TV remote. What's more, Sonos demonstrated how Siri and Amazon Alexa can happily play nicely with each other across the same products.
AirPlay 2, which Apple released last month, allows users to stream music from an iPhone or iPad to multiple speakers at the same time throughout a home. The speaker will be available on July 17th at a price of $399, with pre-orders beginning today.