A bucket of KFC Extra Crispy fried chicken is displayed.
Kentucky Fried Chicken may just have to change its name to Kentucky Faux Chicken.
In deciding to experiment with a vegetarian chicken substitute, KFC also seems to be responding to a growing demand for meat-replacement products such as tofu and soy-based burgers and sausages.
The initiative may come as a surprise for lovers of KFC's original chicken recipe.
"That's why we're looking into vegetarian options that would offer the great taste of KFC to new and existing customers who are changing their dining habits".
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KFC says that it was test chickenlike "vegetarian options" in Britain with its signature blend of herbs and spices. They will also introduce multiple meals that are under 600 calories by 2020.
For those anxious about losing the authenticity and tradition of KFC's iconic eleven herbs and spices, the chain promises that the same spice mix used to compliment its regular fried chicken variety will be preserved in the new menu item.
"It's a tricky challenge, because our fans absolutely love our Original Recipe chicken, and we won't be changing the Colonel's secret recipe of 11 herbs and spices", Robertson said.
KFC U.K. told the Daily Mirror that it intends to cut the chain's per serving calorie counts by 20 percent by 2025, a year behind what the country's health service is proposing.
It suggested that food chains change the recipe of their products, reduce the portion size, and encourage their customers to opt for lower calorie products.