This comes after IHOP announced on Monday that it would be changing its name to expand its market image beyond breakfast in the US.
"Everyone knows that IHOP makes world-famous pancakes so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes, was to change our name to IHOb", said Brad Haley, Chief Marketing Officer for IHOb restaurants.
Burger King changed its display name and logo to "Pancake King" and got snarky on Twitter about IHOP encroaching on burger territory.
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According to its new cover photo on Twitter and the remodeling of its logo, Burger King is now Pancake King.
In addition to Netflix, Burger King also got in on the trolling, changing its name to Pancake King on Twitter.
"Not really afraid of the burgers from a place that decided pancakes were too hard", Wendy's replied. Now, Burger King has also joined in on the viral pettiness.
"Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?"
"A team of people went to school for years and collectively paid hundreds of thousands of dollars - if not more so they could present us with this marketing masterpiece", one person commented on Facebook.