The date comes from a banner ad that went up a bit early on Amazon UK and was spotted by TechRadar. It seems like the banner was taken down sometime after. It happens once a year, and a new leak claims the next Prime Day will arrive very soon.
Prime Day comes later than expected and TechRadar speculates the 2018 World Cup edition in Russian Federation might be to blame.
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Our original prediction for Prime Day 2018 was that it would take place on July 10th and 11th - but those are, of course, the days of the first and second semi-finals at the FIFA World Cup in Russian Federation - not hard to see why Amazon would want to avoid those dates. Also, it's likely that Amazon's competitors will host summer sales of their own to compete against Prime Day.
The 2017 event lasted for 30 hours and was open to shoppers in 13 countries.
Customers can also expect deals on Prime Day on Amazon's most popular products - the Echo, Echo Dot, Fire TV Stick, Kindles, and tablets. You should also expect some tempting offers for some of Amazon's other services like Audible. Though they've been involved in the sales event since its inception in 2015, Marketplace retailers could offer consumers some of the biggest deals and discounts of the sale.