Facebook, for example, requires buyers of political ads to provide the last four digits of their Social Security number, a photo ID and US mailing address to verify they reside in the U.S.
Just what constitutes a political or issue ad? Facebook previous year said it discovered $100,000 in purchased ads from Russian-linked accounts that reached 10 million Facebook users, prompting Facebook Chief Executive Mark Zuckerberg to vow to pursue "election integrity". In terms of which issues actually qualify, Facebook is now relying on a list of 20 "initial" issues (generated with the help of the Comparative Agendas Project) that cover a gamut of hot button subjects like civil rights, reproduction and terrorism.
Speaking of bad actors: Russia's disinformation campaign may have prompted Facebook to take this action, but the company won't actually include the ads bought by Russia's Internet Research Agency in the political ads archive. "We are focused on efforts going forward to election integrity". This Political Campaigning Policy will be followed up by the company's work on a unified Ads Transparency Center which the company has promised "will dramatically increase transparency for political and issue ads, providing people with significant detail on the origin of each ad".
Facebook staffers also said on the call that the company will be bringing political and issue ad archives to more countries, but didn't have any specifics to announce on timing or to which countries archives would be rolled out to first.
They also promise to hire 3,000 to 4,000 new employees to help personally vet these ads. It is also asking users to report political ads that aren't labeled as such.
Leathern said in a post that advertisers not complying would be banned until they made it through the company's verification process.
Japan to keep pressure on N. Korea after scrapped summit
March 9: Trump accepts Kim's invitation to meet following a conversation with Moon's envoys. "We're going to see what happens. China said the U.S. and North Korea should show patience, encouraging them to "show goodwill and meet each other halfway".
U.S. denies Syrian state media report int'l coalition hit regime positions
The strikes targeted "movements" of pro-government forces, near the T2 oil pumping station, the Observatory said. The Syrian government-run media blamed the strikes on the US-led coalition fighting Daesh.
US, Germany Continue to Disagree on Path Forward After Nuclear Deal Exit
The Russian president Vladimir Putin said that not all is lost yet regarding the 5+1 Iran nuclear deal after USA withdrawal. He also rejected any new negotiations over Iran's missile program, which was not covered in the nuclear deal.
Twitter will require a similar verification process.
"In addition, we will not allow foreign nationals to target political ads to people who are identified as being in the U.S.", Twitter said in a statement released Thursday. In line with its earlier pledge to tighten the screws on advertisers, Twitter is going to bar foreign nationals from targeting the U.S. public with ads.
These ads will be labeled as political and will clearly display who is paying for it.
Separately Twitter has announced new labels for candidates running in 2018 US midterm general election.
Key to the success of these initiatives is the extent to which the platforms can detect and define issue ads. "But we believe that (the new initiatives) will help prevent future interference in elections on Facebook".
Facebook itself admits that it won't catch all political ads and the midterm elections will be a good test to see how effective these new regulations really are. "This is incredibly hard to get right".