While we could sit here and argue the merits of streaming services and how it is cutting into the profits of musicians and changing the entire industry for the worse, we'll just skip right past that today and focus on news coming from streaming service Spotify and their paid offering, Spotify Premium.
Spotify expects to reach about 200 million users by the end of the year, and as many as 96 million subscribers, according to a March forecast. They will pay an introductory promotional price of United States dollars 0.99 for the first three months of Hulu, before the standard price for the bundled services of USD 12.99 kicks in.
Bought individually, both plans would have a combined price tag of close to $18.
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The plan will put your Spotify Premium and Hulu accounts on one bill.
If you are a Hulu subscriber already (but don't have Spotify), you can are "eligible if billing is switched to Spotify". Technology giants Amazon.com Inc., Apple Inc. and Alphabet Inc. are all vying for a larger share of the music subscription market. The move, which was announced by TV-streaming service Hulu, will allow users to access both Spotify's Premium music service and Hulu's video-on-demand service for $12.99 (£9.15) per month. The hope is the low price will lure people in, then they'll become too addicted to cancel. But clearly these margins are much slimmer than the traditional packages offered by the streaming providers. The new bundle is initially available only to existing Spotify Premium subscribers in the USA, who also get a chance to try out Hulu for three months for just 99 cents. The plan is based on an existing bundle for students that launched last fall.