The internal memo was written by Apple SVP of Internet Software and Services Eddy Cue to announce the promotion of Oliver Schusser to VP of Apple Music & International Content, unifying the leadership of Apple's television, music and artificial intelligence initiatives. Schusser was previously the vice president of Apple Music & International Content. He will make the move from London to California. It's official that Apple Music now has more than 40 million paid subscribers.
That confirmation backs up MBW's analysis from earlier this week, which showed that Apple Music is now outpacing Spotify in terms of global subscriber additions. The new figures show that another 2 million signed up from March to April (a gain of 5.3%) to pay for Apple Music.
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Apple's products and services business, which comprises Apple Music, the appstore and I-Cloud, is now becoming increasingly essential to this Apple's fiscal prognosis as the sensible phone industry has matured and iPhone sales growth has slowed.
By comparison, industry leader Spotify - which publicly listed its shares last week, fetching a market capitalization of $29 billion - disclosed in February that it had 71 million paying subscribers. This helps produce a steady flow of new subscribers for Apple Music.