Unlike Twitter's policy of assigning the coveted blue checkmark to users who prove their identity, YouTube has automatically verified any channel passing 100,000 subscribers, until now. "Through our research, we found that viewers often associated the check mark with an endorsement of content, not identity", McPhie explained.
In addition to the new verification process, YouTube will roll out a "new look" for the verification badges next month, which it says will be displayed more consistently across the service (including on mobile apps) and will be harder to fake. "So in late October, we're updating what it means for channels to be "Verified" w/ new eligibility criteria & a new look".
Some video-makers who now have a "verified badge" on their channel will lose the icon as part of the changes.
Authenticity: Does this channel belong to the real creator, artist, public figure or company it claims to represent?
Changes to the way YouTube "verifies" channels by celebrities and brands have upset some of the platform's stars.
"Now, the video sharing website is emphasizing verifying prominent channels that have a clear need for proof of authenticity", according to a report published by technology website The Verge.
According to TechCrunch, YouTube will ascertain whether a channel represents a "well-known or highly searched for creator, artist, public figure or company" and then consider its online presence and determine how well it is recognized outside of YouTube. Now, YouTube will remove the checkmark and music note from musicians accounts for a more ambiguous dark grey background behind the name. Some people also tried to replicate the icon by adding an emoji to their channel name. Those include a channel's popularity, its presence outside YouTube, and whether similarly-named channels exist that could confuse users. Google has an appeals process, and most creators are likely to appeal for re-verification, but frankly, talking to Google is like talking to a wall.
Verification on YouTube, unlike Twitter, didn't grant any special privileges. "I am livid", said 14-year-old video-maker Makenna, who runs the Life with MaK channel. Users will no longer be able to apply for verification, instead, YouTube will be proactively seeking out and verifying accounts on its own. But the announcement immediately caused outrage among some of YouTube's millions of creators, who said their verified statuses were revoked because of the new requirements.
"Literally no-one asked for this".
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