Apple is set to release the most expensive iPhone ever in the United Kingdom next week against the backdrop of a Brexit-battered pound, just two years after the company broke its own records with the iPhone X. Apple has made Face ID better and fitted the notch with a better selfie (slowfie?) camera since then, but it remains one of the biggest display cutouts around. It also tried hard to suggest that the iPhone Pro could be used for professional films: allowing you to record two different shots at the same time by recording using two different cameras. That is exactly what has happened as Apple has officially revealed price cuts for the iPhone XR, iPhone XS and XS Max in India.
Apple will also continue to sell older models for at a discounted price.
The addition of a new nighttime shooting mode is also a welcome (and, frankly, overdue) upgrade, especially on the lower-priced iPhone. There's a 12MP True Depth camera at the front of the phone which is a substantial upgrade from the iPhone XS devices that had a 7MP camera.
The iPhone maker, which is the only foreign brand to hold a top-five position in China, is struggling to fight off local competitors Huawei Technologies Co., Oppo and Xiaomi, whose slicker designs, more sophisticated cameras and cheaper price tags are wooing customers all over the country.
We've had a look at the key takeaways from the launch.
The service will be available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial. The service, which includes buzzy new shows like Reese Witherspoon and Jennifer Aniston's The Morning Show and millennial Emily Dickinson riff Dickinson, will launch on Friday, Nov. 1 and cost $4.99 per month.
New iPhones woo users to Apple television and games
The company also announced a new iPad - the seventh version - that comes with a larger 10.2in display and a full-size keyboard. Apple Watch Series 5 had a starting price of USD399 and was set to be available starting September 20.
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We experienced absolutely zero slowdown or issues when testing out the device, and were particularly impressed with the 60fps gameplay delivered when playing new Apple Arcade game Pascal's Wager.
What shows will Apple TV+ have? We've seen the three trailers Apple has shown and we got to see the Jason Momoa series called See that's also coming.
There's also worldwide emergency calling which lets you call emergency services directly from the Apple Watch in over 150 countries without an iPhone nearby. Here's everything you need to know about the United Kingdom launch of the service.
There was no bundle with Apple Music or other services as some analysts had expected.
"The roll out of new subscription-based services by Apple paves the way for the introduction of new business models akin to the all-you-can-eat bundles like Amazon Prime", said Paolo Pescatore, analyst with PP Foresight.
Prices for the iPhone 11 will start at $699 (£565), down from last year's new iPhone that started at $749 (£606).
"We weren't expecting Apple Arcade and particularly Apple TV to be priced as aggressively as they were", Mr Bajarin said. Not one of its new products is 'all-new'. God knows how the show got green-lighted, but based on production values, Apple has clearly poured a ton of money into the concept.