It was not clear what number of pupils have been pressured to remain residence in neighbouring Indonesia.
"The government launching a Sawit Baik campaign at a time when many people are suffering from smog in Sumatra and Kalimantan, demonstrates a lack of empathy with the plight of the people", Nur Hidayati, executive director of the National Forum for the Environment (Walhi), an NGO, told reporters.
But Septriana Tangkary, a director for economic information at the communications ministry, said palm oil was the largest foreign exchange earner in 2017, valued at USA $23 billion.
The Twitter account for the campaign, @sawitbaikid, said it sought to provide "comprehensive information about Indonesian palm oil" and respond to negative campaigns against it.
As Indonesia had not provided concrete evidence with regard to these claims, it was hard for her team to take further action, Kok said, adding "These claims have been made by Indonesia, so the Indonesian government should conduct investigations and produce the evidence".
On Tuesday, President Joko "Jokowi" Widodo inspected an area devastated by the fires in Riau province and took part in an Islamic ritual to pray for rain at the airbase in the city of Pekanbaru.
"Indonesia has flagged four Malaysian company for indulging in slash and burn activities".
A toxic haze caused by raging forest fires in Indonesia is now starting to affect the health of endangered orangutans in Borneo, an animal welfare group has warned.
"We have made every effort", he said.
Forestry and Environment Minister Siti Nurbaya Bakar said Tuesday the ministry is investigating 370 plantation companies suspected of intentionally setting fires for new planting, including 103 in Riau province.
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The Indonesian Disaster Mitigation Agency detected 2,719 hot spots across the country on Thursday.
Widodo told reporters Tuesday in the provincial capital, Pekanbaru, that about 5,600 additional military personnel have been deployed to help the 9,000 people now fighting the fires, which have razed more than 328,700 hectares of land nationwide.
More than 500,000 masks were sent to students in Sarawak in East Malaysia, where air quality on Thursday peaked at 273 micrograms of fine particulate matter per cubic meter of air, deemed "very unhealthy", according to the Air Pollutant Index of Malaysia.
Poor visibility caused by smoke caused flight delays at several airports in Indonesia and Malaysia, and prompted authorities to shut schools in some parts of both countries.
Meanwhile, more than 2,600 people were reported suffering from respiratory problems as a result of the haze, Indonesian officials said.
Over 1,500 schools have reportedly closed in Malaysia, with the capital Kuala Lumpur, west of Borneo and approximately 225 miles to the north of the Singapore border, among the worst affected areas.
In 2015, the worst forest fires in two decades killed at least 24 people, according to the Indonesian government. The World Bank estimated the fires cost Indonesia 16 billion dollars (£12 billion), and a Harvard and Columbia study estimated the haze hastened 100,000 deaths in the region.
A rising variety of Malaysians have been struggling well being issues because of the haze, with authorities saying there had been a pointy improve in outpatients at authorities hospitals - many struggling dry and itchy eyes.
It said 99 per cent of the hotspots were caused by deliberately set fires.