It appears that in an age where numerous larger publishers like Activision, Nintendo, and others have had a reduced presence at the show, this might be purposeful in a bid to try and bring the show's attendance or excitement levels back up a notch.
That's according to an E3 2020 pitch deck sent to the lobbying groups's members (which includes most major game publishers) and obtained by GameDaily, in which the ESA says it plans to make changes to E3 based on the feedback it gathers.
As part of an overhaul to the convention, the ESA is looking to change E3 into a more consumer focused event, similar to the likes of Gamescom.
E3 2020 could also see an additional 10,000 consumers given access to the event, the document reveals, bringing the total number of consumers on the show floor to 25,000.
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ESA members are said to have voiced approval for the new floor plan.
It would seem that USA video games trade body The Entertainment Software Association (ESA) wants to switch up its flagship E3 event. "We're planning to pivot to an event focused on core gamers, online influencers, celebrities, and media with an emphasis on high-flow game pavilions, new programming, and branded, curated experiences centered on a theme", one of the early slides in the deck reads.
"A proposed digital app and experience may help mitigate wait times", GameDaily.biz reported. Additionally, they plan to add something called "queuetainment" which is marketed towards people waiting in demo lines.
Also, the ESA has greenlit the opportunity to provide 10,000 traditional gamer badges to the show, in the hopes of increasing its attendance to the level of other trade shows. Members support the idea of having a day reserved only for media, industry, and influencers, and while they support the idea of having celebrities attend through some sort of program, they don't support paying those celebrities to attend the show. There was even talk of the press only being allowed to have one day at the event to cover news, with the remaining days being just for members of the public. As with all leaks, you should take what's contained in these slides with a grain of salt, but if E3 2020 arrives as a vastly different show from what we saw this year, we probably shouldn't be surprised.