"It effectively means consumers are getting an extra 60 dollars "in the box" and a year gives them more time to get hooked on Apple's content", he said.
But that pitch was easier to make in the days before streaming.
To prepare for the November 1 debut, the company created an entertainment arm from scratch, installing the Hollywood veterans Jamie Erlicht and Zack Van Amburg as top executives.
The platform will launch with exclusive content including The Morning Show, fronted by Jennifer Aniston and Reese Witherspoon, and See starring Jason Momoa. Children's programming includes a "Peanuts" series. In the not too distant future, it will have a slate big enough to rival networks that have been in the business for decades. This marks the first time Apple did so.
Developers can get the golden master by visiting Apple's developer site. At the September 10 event, Apple announced that the iOS 13 public release date would be on Thursday, September 19. So, if you lose your new iPhone 11, you can mark your phone as lost, and then Apple will crowdsource its location by asking all Apple devices to look for your phone's signal.
During a briefing at Apple HQ in Cupertino on Tuesday, I was told that QuickTake actually utilises an element of the new hardware in the iPhone 11 and 11 Pro.
Trump says USA peace talks with Taliban 'dead'
Three days later, three explosions rocked Kabul, killing dozens of people, including a United States soldier. Both sides were preparing for "the announcement and the signing of the agreement", their statement had said.
UK Conservatives retain large lead over Labour, according to poll
In the early hours of yesterday morning, Mr Johnson lost his second bid for a snap general election amid angry scenes in the Commons.
China unveils lists of USA products to be excluded from additional tariffs
The exemption will take effect on September 17 and be valid for a year through to September 16, 2020, it said . That will be applied to the products subject to additional tariffs on US$60 billion of American goods.
Making its shining debut, the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max is ready to be the hottest smartphones across the globe. "It's like adding another sense to iPhone", Apple explained. The internal name name given to the device is N104.According to rumours, the device is likely to get a 3,110mAh battery (bigger than last year's 2,942mAh battery).
A "must-have" Apple Pencil integrated to work with the iPad touch screen can be used as a controller for creation or productivity.
The standard iPhone 11 will feature a 6.1-inch LED Retina display, an A13 Bionic processor, and a pair of 12 megapixel cameras on its back.
With only incremental updates to the iPhone models, analysts say Apple is in a "holding pattern" until it rolls out 5G phones with faster mobile data speeds next year.
The news follows the iPhone-maker's reveal of the service's launch date and USA pricing during an event at its Cupertino campus.