But going by the latest announcement made at YouTube help, after September 18, 2019, YouTube users - on platforms namely Android, iOS and web - will no longer be able to share videos directly via Message on YouTube.
After direct messages was launched, YouTube says it put focus and effort into improving comments, posts, and stories.
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"We're constantly re-evaluating our priorities and have chose to discontinue YouTube's native direct messaging feature while we focus on improving public conversations", the video-sharing platform said in a support post.
Though some people may have used YouTube Messages to promote their channel or to share videos with family members and friends, it's clear this usage hadn't gone mainstream. Though Google has not announced the official date, according to rumours, the feature will shut down after on September 18. If you'd like to save a copy of your chats on YouTube, you can do so now by heading over to this link. That feature is now being shut down, the company says. But the main cause of its downfall we guess would be that its linked to a platform most people use to consume videos, not chat with their friends. Now YouTube direct messages is disappearing in the near future. "We're constantly reevaluating our priorities and have chose to discontinue YouTube's native direct-messaging feature while we focus on improving public conversations".
YouTube, which is owned by Google, is not the only service dealing with removal of unnecessary features, and in Google's case, entire apps. As always, if you have anything to share, feel free to sound them off in the comments section below! And while they're annoying on just about platform, on YouTube it's often worse as you get inundated with the same ad over and over again because their algorithms somehow think that is the only thing you are interested in.