"The goal is to elevate the profile of the women's game, while eliminating any inherent or perceived bias towards men's only competitions and tournaments, which traditionally haven't specified gender", a World Rugby statement said.
World Rugby claims the move is a first for any major sporting federation and says the objective of the decision is to promote the profile of the women's game while "eliminating any inherent or perceived bias towards men's only competitions and tournaments, which traditionally haven't specified gender".
World Rugby has introduced a number of initiatives to improve gender equality including an action plan called "Accelerating the Global Development of Women in Rugby 2017-2025".
Additionally, World Rugby will seek to engage with fans via the official tournament app, offering exclusive behind-the-scenes content along with daily digital and social media packages between games.Читайте также: Gmail Is Getting Autocorrect To Fix Your Duckups
The "women's" title will be dropped from New Zealand's World Cup in 2021, turning both the men's and women's competitions into "Rugby World Cups". For the second year running, more young girls have got into rugby globally than boys and more than 40 per cent of rugby's 400 million fanbase are female. "Together, we are working hard to do something very special for women, for the game".
World Rugby Chief Marketing Officer Marissa Pace added that the organisation were keen to lead the way on gender equality in sport.
"World Rugby has announced that its flagship 15s and sevens Rugby World Cup properties will no longer include gender in their titles, furthering its commitment to equality and brand consistency across its portfolio", read their statement. Our three World Cup events are the pinnacle of global rugby and we wanted the focus to be on the event and the athletes, not their gender.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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