Measures like these that demand developers and publishers reveal paid loot box odds should help in this regard.
More that 165 million people in the U.S. play video games, and the number continues to grow, according to the ESA.
The ESA said on Wednesday that some members already disclose how probable it is to get precious in-game items from loot boxes and that many other major publishers will begin doing likewise by the end of next year.
In addition to Sony, Microsoft and Nintendo, the ESA pointed out Activision Blizzard, Bungie, Electronic Arts, Bethesda and Warner Bros. If the item you wanted was a one-time purchase, then you'd just get it and forget it, but loot boxes can keep you coming back over and over again for weeks.
Microsoft issued a similar statement.
The Entertainment Software Association has revealed that Microsoft, Nintendo, and Sony will soon be requiring that publishers disclose the odds associated with loot boxes in their games. [Update - 2:34pm]: "We believe in transparency with customers and providing them information for making their purchase decisions", a spokesperson for Microsoft said in an email.
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Will the probability being visible to players make a big difference? As part of our ongoing efforts in this area, Nintendo will require disclosure of drop rates in Nintendo Switch games that offer randomized virtual items for purchase, such as loot boxes.
Loot boxes are a prominent feature of popular online games such as Epic Games' Fortnite.
"We also offer tools like our Nintendo Switch Parental Controls mobile app, which empowers parents to choose what works for their family, including managing in-game purchases and setting playtime limits".
"As well, numerous leading video game publishers of the Entertainment Software Association have decided that they are going to implement a similar approach at the publisher level to provide consumers this information and give them enhanced information to make purchase decisions".