The backlash includes calls for members to cancel their memberships and boycott.
Controversy erupted across social media after the Washington Post reported on Tuesday of a fundraising luncheon for Trump to be held at Ross's home.
As Fox & Friends talked about all of this, they snarked at how celebrities like Billy Eichner and Christy Tiegen are panning the fitness companies and saying Ross is "enabling racism and mass murder".
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Equinox is not the only business connected to The Related Companies which has been impacted by the announcement of the fundraiser.
Stephen Ross is a tax attorney turned real estate developer who invested in affordable housing, then sold them to wealthy investors as tax shelters.
Several senior members of the administration, party and campaign are scheduled to appear, as are some Trump family members, according to invitations obtained by The Post. Based in New York City, it is a global real estate development firm that Ross set up in 1972. Tickets range in price from $5,600 to $250,000-or, roughly the cost of membership at Equinox.
Both Equinox and SoulCycle have released statements regarding Ross' involvement in the companies, in an attempt to soothe their irate customers.
We know Ross is not out there handing out clean towels to members, but he is company chairman and profits from Equinox and SoulCycle. We believed it was a safe space for people like us. Money raised at the fundraiser will be donated to the president's 2020 fundraising committee, Trump Victory, and the Republican National Committee.
"And while we agree on some issues, we strongly disagree on many others and I have never been bashful about expressing my opinions", Ross said.